RICE Bran Oil the ‘heart oil’ for healthy living – Reduces Cholesterol, blood pressure, lowers the risk of Intestinal cancer
–It is also most suitable for Indian Cooking.
– Recommended by Cardiologist, Diabeticians, Nutritionists.
The Solvent Extractors’ Association of India (SEA) are busy promoting the health benefits of one of the ‘World’s Healthiest Oil’ – RICE BRAN OIL known as the ‘Wonder oil’ to manyleading cardiologists, diabeticians, nutritionists and health advisors world over. Rice Bran oil with its ideal SFA/ MUFA/ PUFA ratio and EFA ratios most ideally matches the prescribed levels suggested by World Health Organization (WHO). As per the National Institute of Nutrition Hyderabad, ‘RICE BRAN OIL’ with its anti-oxidant properties helps in lowering Cholesterol and reducing the risk of intestinal cancer and osteoporosis.
In a press conference organized in Mumbai to educate the masses on the health benefit of Rice Bran Oil Dr. Anjali Mukherjee, renowned nutritionist commented” Rice Bran oil contains ‘oryzanol,’ which increases HDL or good cholesterol in the body, while lowering LDL or bad cholesterol and triglycerides making it healthier than the popular Olive Oil. She further mentioned in a country like India we need to stress on the need for nutritional security. Rice Bran oil is edible oil with naturally balanced fatty acid composition quite close to the latest recommendations by the National Institute of Nutrition (NIN). It contains unique Nutracenticals known to maintain the right balance of cholesterol besides promoting overall good health.”
Speaking further on the properties of ‘Wonder Oil’ Dr. A.R. Sharma, Chairman, SEA RBO Promotion Council said “National and international dietary advisory bodies now suggest almost balanced fat in-take with moderate levels of saturated and poly-unsaturated fat and higher levels of mono-unsaturated fat. Most of the edible oils commonly used in India do not contain the recommended fat composition. But there are a few edible oils popular in developed countries which are very closer to the latest recommendations even as single oil. These are rice bran oil, olive oil and canola oil. Rice bran oil is unique edible oil which is produced from oily layer (rice bran) of nutritious brown rice. It has higher levels of natural anti-oxidants making it the most suitable oil for frying. On the other hand olive oil and canola oil are not good for frying due to very low smoke point and very high instable linolenic acid in canola oil thus not suitable for Indian cooking.
Adding further Dr B V Mehta, Executive Director, The Solvent Extractors’ Association of India mentioned “India is the second largest producer of rice, after China, the country has the potential to produce over 14 lakh tonnes of Rice Bran Oil, however currently it produces about 9 lakh tonnes, of which only 3 lakh tonnes are used a edible oil while the rest is used by vanaspati industry or blended with other oils and sold as branded products. It is our constant endeavor to support the small players to create visibility in retail chains and educate the consumers about the benefit of this unique oil.
He further added that “besides the health angle the price of rice bran oil is cheaper then that of Olive oil and is comparatively less than that of groundnut oil, inspite of superior health benefits. Further India imports edible oil worth 100 lakh tonnes worth Rs 55,000 crores every year and it is the third largest import item”.
To promote this ‘Wonder Oil’ in India as well as internationally, The Solvent Extractors’ Association along with Naresuan University, Phitsanulok, Thailand has organized the 1st Thailand Conference on Fats & Oils with focus on Rice Bran Oil on 16th and 17th May, 2013. The Conference aims to publicize and exchange knowledge involving technology of Rice Bran Oil and its products. Involving associations in fats and oils from rice bran business and its supply chain.
Adding on the international conference Dr B V Mehta said ” The 1st Thailand Conference on Fats & Oils with focus on Rice Bran Oil is a good opportunity to learn more about Rice Bran Oil, its virtue and promote Rice Bran Oil as a Healthy Cooking Oil internationally”.